Social Media Ads

1. Account Setup & Optimization

We begin by setting up and optimizing your social media ad accounts, ensuring all configurations are aligned with your business objectives. From creating and managing ad accounts on Snapchat, Pinterest, and LinkedIn to installing tracking pixels and integrating analytics tools, we ensure a seamless foundation for your campaigns. We optimize everything, from profile creation to advanced campaign settings, ensuring your ad campaigns perform efficiently right from the start.

We take the stress out of getting started by setting up and optimizing your ad accounts on platforms like Snapchat, Pinterest, LinkedIn, and others. Our process includes creating professional profiles that align with your brand, integrating analytics tools, and configuring tracking pixels to monitor performance. By ensuring all settings are optimized for your business objectives, we establish a strong foundation for your campaigns.

• Snapchat Ads: We create engaging profiles and integrate Snap Pixel to track actions and optimize for conversions.
• Pinterest Ads: From business profile creation to enabling rich pins, we prepare your account for visual impact.
• LinkedIn Ads: We help you establish a professional presence, including setting up conversion tracking and LinkedIn Insight Tag.
• Facebook & Instagram: Business Manager setup, audience alignment, and ad account creation tailored to your goals.

2. Creative Ad Campaigns

Our team designs highly creative and visually engaging ad campaigns tailored specifically to each platform. Whether you want Snapchat Story Ads that capture attention or Pinterest Pins that drive users to your website, we craft ads that resonate with your audience. For LinkedIn, we develop professional, thought-leader-oriented sponsored content or InMail campaigns that connect you with decision-makers. We focus on creating content that fits naturally within each platform while driving results.

Our team develops compelling ad campaigns designed to engage and convert. By understanding platform-specific trends, we create content that resonates with users while showcasing your brand in the best light.

• Snapchat: Fun, interactive Story Ads with catchy visuals and CTAs designed to capture younger audiences.
• Pinterest: Eye-catching pins and carousels that inspire action, such as product clicks or website visits.
• LinkedIn: Sponsored content and InMail campaigns that communicate value to a professional audience.
• TikTok & Instagram: Trend-based video ads that drive engagement and amplify brand recognition.

3. Advanced Audience Targeting

We use advanced targeting features on each platform to ensure your ads reach the right people at the right time. On Snapchat, we leverage demographic, interest, and behavioral targeting to reach younger, trend-conscious users. Pinterest Ads allow us to target users based on their intent to shop, making it perfect for e-commerce businesses. LinkedIn provides advanced targeting tools that enable us to focus on professionals based on their industry, job title, company size, and more, perfect for B2B marketing.

We utilize the sophisticated targeting tools of each platform to deliver ads to the right audience. Whether it’s interests, behaviors, or job roles, our strategies ensure maximum relevance.

• Snapchat: Demographics, interests, and lookalike audiences to reach highly engaged users.
• Pinterest: Target users based on searches, categories, and shopping intent for a higher chance of conversions.
• LinkedIn: Laser-focused targeting on job titles, industries, company sizes, and decision-makers.
• Facebook & Instagram: Retargeting, location-based targeting, and custom audiences for a broader reach.

4. Performance Monitoring & Reporting

We continuously monitor your social media ad campaigns to ensure they are driving the desired results. Through detailed analytics and performance reports, we analyze metrics such as engagement rates, click-through rates (CTR), conversions, and return on ad spend (ROAS). Our team makes real-time adjustments to campaigns to optimize performance, test new creative, and refine targeting for higher engagement. This data-driven approach ensures that your campaigns are consistently improving and delivering results.

We don’t just launch campaigns; we continuously monitor them to ensure they achieve the desired impact. Our real-time performance tracking and detailed reporting ensure every dollar is spent wisely.

• Snapchat: Instant feedback on engagement metrics like swipe-ups and app installs.
• Pinterest: Metrics on impressions, saves, and clicks to gauge the effectiveness of promoted content.
• LinkedIn: Conversion tracking and professional engagement reports to measure B2B success.
• TikTok & Instagram: Engagement insights and video performance tracking for content optimization.

5. Budget Planning & Management

Managing ad spend effectively is crucial for maximizing your ROI. Our team works with you to strategically allocate your budget across Snapchat, Pinterest, and LinkedIn ads, ensuring you get the most value out of your investment. Whether you’re running small campaigns or scaling up to larger budgets, we manage your spending, track performance, and make adjustments to ensure cost-efficiency without compromising results.

We ensure that your ad spend works as hard as you do. By analyzing data and optimizing campaigns, we help you achieve better results for less.

• Snapchat: Cost-per-swipe and goal-based budgeting for performance-driven spending.
• Pinterest: Optimized ad spend based on pin interaction rates and shopping intent.
• LinkedIn: Cost-per-click (CPC) and cost-per-impression (CPM) strategies tailored to your B2B goals.
• Facebook & Instagram: Comprehensive ad budget management to maximize returns.